Seths post of yesterday speaks about the end of Mass. Mass as we know it is dying. Though it does’nt appear so. the TV and the channels are ubiquitous . there are only 3-4 channels which come to mind. but step back and you see – the slow movement from 1 to 4 well known now and 100s of other channels targeting a specific audience.
With the kind of tools at our disposal – 5 years from now a TV channel might have a few 100 people and still be successful. though it might not be called a TV channel – and you might not be watching it on your current T and perhaps not even in your living room.
Seth has been speaking about this shift towards mass customization for a few years now. I look forward to lay hands on his new book – we are all Weird soon.