Hello Hello!Toot Nahin Raha Hai Kya? I guess most of us will recognize this line from Airtel’s recent video for Re 1 ad campaign.Hope you enjoyed this ad as much as I did.
The transcript is available at the end of the post.
Airtel cleverly used a common everyday emotion and weaved a punchy storyline around it. Wonderful ad no doubt – but lets spare a thought for the young man. He lost his rupee plus he got some unwanted gyan. Was he justified in kicking the machine? No, Absolutely not. But, was he justified in experiencing anger? Perhaps yes. If we were in the same situation we too would have felt anger or perhaps irritation – though, we might have reacted to the situation differently.
So that brings us to a key question –Why do we get angry ? and more importantly- Is anger Bad?
Turns out that anger is not at all bad. It is just another emotion. It can even be considered healthy. Problem lies in the way we display anger.
Given that anger has benefits – How do we harness this emotion? How do we make anger constructive?
The solution is a three step process Recognize, Diffuse , Transform:
Each of us has an individual anger thumbprint. Maybe you raise your voice, withdraw, clench your jaw or sneer. Here a certain level of self-awareness helps. Knowing you are angry and the reason why you are angry can prepare you for what you do next.
Once you know that you are angry – the next step has to be that of response. As Stephen Covey states. Between response and reaction the difference is one of choice. The decision to respond takes time. A few seconds at least to chart out a proper response. A well thought out response will mark you out as a level headed person.
Can you modify your environment in some way such that you don’t have to face such anger generating situations? Can you pre-empt it in some way. A fellow member in a community group I am part of had this habit of putting down people publicly. I pre-empted it by discussing it out with him in person telling him that it was leaving a bad impression among the other members.The result has been +ve.
So next time you feel angry , a) don’t ignore the emotion b) recognize why you are getting angry c) channelise it in a positive manner.
In case you dont want to get into all that hassle – you could download Babaji Ka Video 🙂 Just kidding.
The transcript of the ad :
A young guy at a railway station puts a coin in a weighing machine. It does’nt work leaving his one rupee stuck inside. He starts to kick the machine to coax out the rupee.
An office goer standing nearby looks over to see the young man in the act
Office goer – in a slightly irritated tone – “Hello Hello toot Nahin Raha hai Kya” (Isn’t it breaking?)
The young man: In an agitated tone – thod kaun raha hai yaar. Ek rupya phans gaya hai mera.( who is breaking it friend, my one rupee is stuck)
Office Goer: Chod na yaar – Ek rupya hi tho hai ( it is only a rupee )
The young man: Acha ek hee rupya hai, tho tu dey. ( Oh is it – Its only a rupee, so you give
Office goer: goes blank for a fraction of a second- pulls out his mobile and displays a Guru – saying “ Manushya ko Gussa Kyoon Aata Hai?) (why does man get angry? ) . The ad ends with the airtel slogan of any video 1 re.